LMO are the featured orchestra for Virgin Media’s new campaign with Usain Bolt

1 smallLMO were honoured to be chosen by Virgin Media as the featured orchestra for the new Switch to Super: Orchestra TV Ad.

To demonstrate Virgin Media’s new fast broadband, the world’s fastest man Usain Bolt exhorts the orchestra to play faster and faster as he increases speed on a treadmill next to them..

LMO, led by David Juritz comprised 27 strings, double woodwind, 4 horns, 2 trumpets, tenor trombone, bass trombone, tuba, 2 percussion and timps. Filming took place over 2 days at 3 Mills studios, London.

The Ad was created by Adam Noble at Bartle Bogle Hegarty, London and directed by Jake Szymanski through Caviar.