LMO are the featured orchestra for Virgin Media’s new campaign with Usain Bolt
LMO were honoured to be chosen by Virgin Media as the featured orchestra for the new Switch to Super: Orchestra TV Ad.
To demonstrate Virgin Media’s new fast broadband, the world’s fastest man Usain Bolt exhorts the orchestra to play faster and faster as he increases speed on a treadmill next to them..
LMO, led by David Juritz comprised 27 strings, double woodwind, 4 horns, 2 trumpets, tenor trombone, bass trombone, tuba, 2 percussion and timps. Filming took place over 2 days at 3 Mills studios, London.
The Ad was created by Adam Noble at Bartle Bogle Hegarty, London and directed by Jake Szymanski through Caviar.